Digital Signage versus Static Signage

To stand out amongst the plethora of businesses that exists in your sphere today, you need to have more than a better product or service to offer. In order for customers to come in contact with your business, you first need to attract by displaying promotions and advertisements. This is what signage is all about and this task have in the past been carried out by traditional signage. But with the development of digital, signage also took a step in the right direction by joining the new age. With that came digital signage in the cloud. Digital signage in the cloud combines means of how signage was being offered in the past with new and better means.

Traditional signage, also known as static signage involved displaying promotions, advertisements, and information on platforms that lack the elements of dynamism. This involved using billboards and notice boards. In a place like a hotel, static signage was used for directions and to provide other necessary information. Customers had to go back to that notice board whenever they need information. In the event that they forgot while on their way back to their room, they go back to that board. For the owners, it meant a constant physical presence in order to change and update the signage. The problems of static signage are enormous and an article of this size might be incapable of covering these issues.

So wouldn’t you like to know the pros and cons between digital signage and static signage.

Below is a comparison.

Flexibility

Static signage in the cloud has changed the game for signage. With this, you can upload content from wherever and whenever. It does not require a physical presence unlike static signage. Static signage do not provide such opportunity. When a signage wears out and is not relevant to the season, or the business anymore, the best logical thing to do is to remove it. But you also need to keep your signage occupied and that’s where the huge difference comes it. With static signage, you’re limited and restricted, also a signage can sometimes outlive its relevance on a board. This is because of the difficulty that comes with changing static signage.  Meanwhile, digital signage in the cloud allows users to make changes immediately.

The flexibility that this provides allows users of digital signage in the cloud develop contents faster and easier, since changing it is easy and simple.

Cost

Static signage requires more than your presence to change a sign, it also requires money. Changing a sign requires the employment of labor, which is an additional cost to your expenditure. On the other hand, digital signage in the cloud as mentioned earlier can be changed from anywhere. All you need is a computer and all your digital boards can be changed without a cost.

Dynamic

Digital signage is built around the idea of dynamism. It allows for extra features such as videos and 3D images. Business owners with the help of available templates can also merge different types of media contents together. Static signage allows for only one type of content which is usually – as the name implies – static.

The dynamic digital signage in the cloud will go a long in capturing the attention of both your customers and passersby. Static signage, on the other hand, lacks every bit of dynamism. A static signage is always offline and usually on a notice board, therefore it has no element in itself to be dynamic.

Maintenance

Outdoor digital signage is easy to maintain. Digital signage comes with technical support that is always available to assist you. Also, it does not require constant maintenance, unlike the traditional static signage.